Tag Archives: Marketing

The Art of Storytelling in Brand Building

  “The only way in which you’re really going to change a customer attitude to consider your brand or engage with your brand is to make those people feel something. That’s why your brand narrative is incredibly important.”  – Mike…

Creating an Authentic Brand

  “When you start off a new brand, your biggest challenge is that you have zero brand equity. It’s not like you have a brand that already has legacy or history.” – Divan Botha: CEO, The Whippet Coffee Company In…

Branding & Marketing Your Personal Brand

  “Personal branding is key in terms of being an entrepreneur, because the founder of a business and the actual business is inextricably linked… You’ve got to make sure your personal brand is top notch, because it’s all about your…

Using Stories to Build your Brand

  One of the best ways in which a brand can gain a bit of a lead over its competitors is by distinguishing itself from the rest of the herd by sharing a compelling story. So, how do you set…

Creating an Authentic Brand for your Business

  Without a great product or service, most businesses wouldn’t survive, but your offering isn’t the only thing that attracts customers. In a competitive market, the only way to truly stand out and attract more business is by building a…

5 Things you should know before using social media

There are five important questions to ask before using social media as a marketing tool for your business. Small business owners are often unsure if they should be on social media. They are also usually unclear about which platforms are…

The Power of Focus

The Power of Focus Focus your marketing if you want it to be effective. Donna Rachelson of Branding & Marketing You says that focus is a fundamental principle of marketing, but one that many people struggle to get right. It’s…