Building Your Digitalisation Strategy

  Last week, we offered a brief introduction to the concept of digitalisation, and how the development of technology can change the way in which your business operates. Throughout history, industries have been shaken by new technologies, and preparing your…

Four Actions You Can Take to Become an Outstanding Leader

  Every business needs a leader. Great businesses have leaders that not only inspire their employees but ensure that the business is heading in the right direction. Here are four ways in which you can be an effective leader in…

Digitalisation – What, how & why?

  Digitalisation is not merely connectivity – it goes far deeper than ensuring your office email system works, and having all your employees on a WhatsApp chat. Digitalisation is where your business and technology intersect – and how that intersection…

Engaging Your Audience on Social Media

  “You don’t get to sell without earning trust, earning respect and earning credibility in that market, and that’s about adding value.” – Mike Stopforth, Founder & CEO: Cerebra In the race to market and sell their products, many brands…

How to Prevent or Minimise Risk in Your Business

  All businesses face risk in their day-to-day activities. Savvy business owners make sure that they understand their specific business risks and how to mitigate them. As a business owner you are exposed to different types of risks all of…

Understanding Social Media Platforms

  ‘Customers want to watch a 30-second, 1-minute or 2-minute piece of video that gives them all the necessary information they need to engage with your brand, or to make them feel that they are emotionally connected with your brand.’…

The Art of Storytelling in Brand Building

  “The only way in which you’re really going to change a customer attitude to consider your brand or engage with your brand is to make those people feel something. That’s why your brand narrative is incredibly important.”  – Mike…

All You Need to Know to Become Business Compliant

  Ensuring your business is compliant is an essential part of starting and growing your business. Here’s what you need to do to get it right. Compliance encompasses the regulations, laws and industry requirements that businesses need to comply with…

Creating an Authentic Brand

  “When you start off a new brand, your biggest challenge is that you have zero brand equity. It’s not like you have a brand that already has legacy or history.” – Divan Botha: CEO, The Whippet Coffee Company In…

All Systems Go: Setting up Your Business for Future Success

  By creating effective systems and processes in your business, you add resale value and enable your enterprise to keep running if you are not there. Entrepreneurs love being involved in all areas of their businesses. After all, they are…